There is a real difference. Dry hair lacks water and responds to humectants and masks. Damaged hair has lost its lipid barrier and leaks what it drinks — that needs protein, oil, or both in the right ratio.
Hair is hygroscopic: it absorbs up to a third of its weight in water.
Protein repairs structure; oil seals it. Using only one stalls you.
Over-masking flattens fine hair faster than any conditioner.
THE SCIENCE
Ingredients that actually work
01
Shea butter
A heavy occlusive for coarse and coily textures. Warm it between palms first, or it sits on top as white flecks.
02
Panthenol (B5)
Penetrates and swells the shaft with water — the most reliable humectant for everyday leave-ins.
03
Hyaluronic acid
Holds many times its weight in water. Best in a water-based leave-in, applied to damp hair before any oil.
04
Coconut oil
One of the few oils that penetrates the cortex rather than sitting on it. Use as a pre-wash on fine hair, sparingly.
Layer water first, then leave-in, then oil — in that order, every time.
2
Deep-condition with heat for 15 minutes, twice a month, not daily.
3
Swap a daily conditioner for a protein mask every third wash on damaged hair.
4
Cut heat to the lowest setting that still works.
STRAIGHT ANSWERS
Dryness questions, answered
How often should I mask?
Once a fortnight for normal hair, weekly for bleached or coily textures, and never more than twice a week — over-conditioning makes hair limp and weak.
Is wetting hair daily damaging?
Water itself is fine; the swelling-and-drying cycle is what stresses it. If you wet daily, use conditioner and skip the blow-dry when you can.